sophia fang
metro.jpg

Equinix Metro Decks

content strategy, product, sales

Content Strategy | Product Marketing | Sales Enablement

A series of pitch decks on Equinix's 44+ data center metropolitans. A quick and informative channel to understanding each metro's industry and partnership ecosystems, connectivity benefits, and data center certifications.

Software: Adobe Illustrator/InDesign/Photoshop, Workfront

Problem

  • Recent launch of Digital EDGE global marketing campaign
  • Overarching initiative to update messaging
  • Feedback from the regional marketing teams reflected the need for more region-specific content for sales

Process

  • Content
  • Design
  • Proofreading & Reviews

Outcome

The pitch decks have become a bite-sized asset for the salesforce and customers alike, across multiple regions (Americas/EMEA/AP).

Screen Shot 2017-12-20 at 3.59.19 AM.png