Based out of Pomona College, Health Bridges is a student-run nonprofit organization that envisions that one day, individuals—regardless of their language, income level, or immigration status—will have access to quality health care.
Our organization trains multilingual college volunteers to provide low-income patients across the Inland Empire with in-person language translations, insurance enrollment, and resource referrals. As one of six founding members, I served as the Marketing & Communication Director of Health Bridges from 2015-2018.
Context
The foreign-born population in the United States has doubled from 20 million in 1990 to 40 million in 2010. At least one fourth of the nation’s foreign-born population speaks English “not well” or “not at all." Research shows that language barriers are critical roadblocks to quality health care delivery for this growing population with Limited English Proficiency (LEP). LEP patients arriving at public health institutions often cannot count on multilingual documents, signage, or staff to help them navigate the hospital. Limited English proficiency can also obscure the meaning of applications, notices, and brochures. As a result, families eligible for public insurance and other crucial health resources may not be aware of or know how to access these benefits.
Marketing
Branding Strategy
Graphic Design & Video Production
Logo Design
Marketing Collateral
Photography
Social Media (Facebook, Linkedin, Instagram)
Website Development
Organizational Development
Interviewed 15-20 students per semester to recruit new college volunteers, testing their behavioral responses and language proficiency
Facilitated leadership team meetings
Developed curriculum and agendas for volunteer trainings
Fundraising
Raised over $35,000 in funding
Conducted interviews with student founders, hospital staff, and previous patients (12+ hours of footage)
Launched email marketing campaign catered towards existing donors and Pomona College alumni
Ran multiple bake sales across semesters
