An immersive marketing experience in the edtech startup world. As one of ten students selected to participate in the Silicon Valley Program at Claremont McKenna College, I interned full-time at NovoEd and took a full course load of innovation classes during the weekend.
During my 15-week internship, I learned to implement B2B and B2C strategies across all stages of the marketing and sales funnels. My exposure to a variety of projects has helped me recognize the importance of delivering the right content, to the right users, at the right time. Building from this experience, I hope to create compelling customer experiences at the intersections of visual design, product strategy, and analytics.
- Content Strategy
- Email Marketing
- Event Marketing
- Graphic Design: Standardized branding and design templates for sales enablement and other customer-facing collateral
- Beyond Conflict Feature Brief
- Learning Platform vs. LMS Feature Brief
- Live Videoconferencing Feature Brief (see below)
- Industry Research: Conducted daily market research on L&D industry trends, thought leadership, and investor prospects for email marketing, social media, and content creation
- Social Media: Managed social media accounts using Hubspot and increased monthly engagement rate by 50% and audience impressions by 19% (Twitter, LinkedIn, Facebook)
- Video Editing: Produced bite-sized product video tutorials and edited informational webinars on Adobe Premiere Pro
- Berkeley Executive Coaching Institute, "How BECI Trains Leadership Presence Online"
- General Electric, "How GE Develop Leaders Globally through Online Training"
- NovoEd, "How to Blend Leadership Training Programs"
- Sanofi Genzyme, "Reducing Time to Market with Online Sales Training"
