My Goodness: Building a Locally Minded Neighborhood Market in Regent Square

My Goodness owners, Jeanne Herbert & Sherree Goldstein, raised $35,000 in their Honeycomb campaign to purchase refrigeration equipment for the new shop. (Photo by Sophia Fang)

Strolling down South Braddock Avenue in Regent Square, there’s a new shop on the block called My Goodness—it's half neighborhood market, half prepared food shop, and 100% friendly.

The owners, Sherree Goldstein and Jeanne Herbert, have both called Regent Square home for more than 18 years. Many know Sherree as the owner of much-loved Square Café, which has been serving seasonal local menus to the Pittsburgh community for the past 15 years. For Jeanne, a physical therapist of 38 years, helping people live healthy lives has been a lifelong mission.

Sherree and Jeanne teamed up to open My Goodness after hearing from neighbors how they needed a local grocery store in Regent Square. My Goodness was born out of their vision to offer healthy, delicious food to the community that’s organic, sustainably sourced, and local—sparing customers the need to examine every label.

Goodness in the Air

With its sunshine yellow storefront, My Goodness is hard to miss while strolling down Braddock Avenue, even amid all the hustle and bustle of Regent Square. Walking inside, a modern yet inviting space with white tiled walls greets the eye. Food is cooked and prepared directly in the open kitchen, dotted by the occasional whirl from juicing machines making fresh-pressed organic juices.

Breakfast selections range from chia seed puddings to hearty breakfast sandwiches, while lunch options include grass-fed roast beef sandwiches, quinoa bowls, and more. Rows of shelves line the shop, full of locally grown eggs, dairy, meat, and produce. My Goodness also carries products from local favorites, such as scoops of Millie’s Ice Cream, baked goods from Madeleine’s Bakery & Bistro, Zeke’s Coffee, Pigeon Bagels, and bottles of Pittsburgh Honey.